Meta creates fresh ‘playbook’ to crack down on scammers

JAPANESE REGULATORS LAST year were upset by a flood of ads for obvious scams on Facebook and Instagram.

- JEFF HORWITZ

The scams ranged from fraudulent investment schemes to fake celebrity product endorsements created by artificial intelligence.

Meta, owner of the two social media platforms, feared Japan would soon force it to verify the identity of all its advertisers, internal documents reviewed by Reuters show. The step would likely reduce fraud but also cost the company revenue.