Indo-Pak Asia Cup encounter

"ALSO, THE MARKET isn't as frothy as last year. Everyone wants the big match, but no one wants to overpay for a 10-second blink when they can chase more measurable impact on digital. It's not a demand issue, it's a caution issue."

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The Indo-Pak encounter at the Dubai International Cricket Stadium will be played under the cloud of both nations' border engagement in May. The Asian Cricket Council (ACC) shifted the matches to the United Arab Emirates following the tensions.