Poging GOUD - Vrij
For a bigger canvas
Financial Express Kolkata
|March 10, 2025
Why Lifebuoy needs SRK as its new face
FOR DECADES, Hindustan Unilever's (HUL) Lifebuoy has been shorthand for hygiene. Its jingle — Lifebuoy hai jahan, tandurusti hai waha — was a promise wrapped in red and white packaging.
The brand is now looking for a bigger playing field — from being a germ fighter, Lifebuoy wants to be a skin protector. And to lead this evolution, HUL has enlisted the help of Bollywood actor Shah Rukh Khan.
By leveraging a male protagonist, Lifebuoy is refreshing its appeal & aligning with a larger consumer cohort
Dit verhaal komt uit de March 10, 2025-editie van Financial Express Kolkata.
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