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With AI overviews, people asking more
Financial Express Kochi
|May 22, 2025
Google Search is being reimagined for the AI era.
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As the curiosity engine of the world changes itself to take on changing user needs and challenges of new incumbents, Nandagopal Rajan spoke to Elizabeth Reid, VP, Head of Google Search, on the sidelines of Google I/O about the changing search landscape, AI overviews and its impact on online business, as the new AI Mode being launched this week. Excerpts:
What are the behavioral changes you are seeing in users in times of AI overviews?
We are seeing a couple of different behavior changes. First, people are searching more. People think of questions, but they don't always ask them. They decide, is it worth their time? Is it going to be too hard? Is it going to work? And it's sort of like a split second calculation.
Dit verhaal komt uit de May 22, 2025-editie van Financial Express Kochi.
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