Nykaa to double store count to 500, reach over 100 cities

BEAUTY AND FASHION e-commerce firm FSN E-commerce Ventures that operates the Nykaa brand plans to double its physical retail footprint by FY30, targeting over 500 beauty stores across more than 100 cities as part of its expansion strategy, according to management commentary in its FY25 annual report.

- URVI MALVANIA

The company, which closed FY25 with 237 outlets in 79 cities, also said it will continue to invest in deepening its omnichannel presence while scaling its portfolio of owned brands. "Our focus is to maintain leadership in premium beauty and continue building differentiated verticals in fashion and B2B," Falguni Nayar, executive chairperson, managing director and chief executive, said. She added that the next phase of growth