Poging GOUD - Vrij
For a bigger canvas
Financial Express Kochi
|March 10, 2025
Why Lifebuoy needs SRK as its new face
FOR DECADES, Hindustan Unilever's (HUL) Lifebuoy has been shorthand for hygiene. Its jingle — Lifebuoy hai jahan, tandurusti hai waha — was a promise wrapped in red and white packaging.
The brand is now looking for a bigger playing field — from being a germ fighter, Lifebuoy wants to be a skin protector. And to lead this evolution, HUL has enlisted the help of Bollywood actor Shah Rukh Khan.
By leveraging a male protagonist, Lifebuoy is refreshing its appeal & aligning with a larger consumer cohort
Dit verhaal komt uit de March 10, 2025-editie van Financial Express Kochi.
Abonneer u op Magzter GOLD voor toegang tot duizenden zorgvuldig samengestelde premiumverhalen en meer dan 9000 tijdschriften en kranten.
Bent u al abonnee? Aanmelden
MEER VERHALEN VAN Financial Express Kochi
Financial Express Kochi
Urban consumption rises in Q3, rural sector slips
WHILE URBAN SPENDING growth picked up to a seven-quarter high of 8% in the three months to December 2025, the rate of expansion of rural consumption slipped to 5.3%, data from a CLSA report show.
1 min
March 05, 2026
Financial Express Kochi
Expanded metro list for HRA adds shine to old tax regime
FOR MANY SALARIED taxpayers, especially those residing in high-rent cities, the ability to claim house rent allowance (HRA) exemption often determines whether the old regime results in lower tax outgo compared to the concessional new regime.
2 mins
March 05, 2026
Financial Express Kochi
AI founders in India more cost efficient: Bessemer
US HAS MORE RESEARCH-LED AI FIRMS, INDIA SERVICES-ORIENTED, IT SAYS
2 mins
March 05, 2026
Financial Express Kochi
More entities aim to raise funds through GIFT City unit
MORE ENTITIES ARE exploring fundraising opportunities through Gujarat International Finance Tec-City (GIFT City) treasury centres to benefit from the tax advantage. Certain companies are also in discussions to set up treasury centres in GIFT City to capitalise on this opportunity.
1 mins
March 05, 2026
Financial Express Kochi
IFSC cuts filing fees for retail & ETF schemes by 33%
THE INTERNATIONAL FINANCIAL Services Centre Authority (IFSCA) has reduced the rates for filing of retail and ETF schemes by 33% from the new financial year 2026-27.
1 min
March 05, 2026
Financial Express Kochi
Polymarket, Kalshi's Iran war wagers are ghoulish
AS BAD BEHAVIOUR in finance goes, the idea of insiders betting on the US and Israel attacking Iran is about as appalling as it gets.
3 mins
March 05, 2026
Financial Express Kochi
AI revenues of $10-12 bn within reach of IT firms
Analysts say achieving the target hinges on net-new spending and clearer definitions
2 mins
March 05, 2026
Financial Express Kochi
Building responsible universities in age of AI
REDESIGNING ASSESSMENTS FORAI ADOPTION
1 mins
March 05, 2026
Financial Express Kochi
New era of UK education in India
BEYOND SOUTHAMPTON: EIGHT MORE UK UNIVERSITIES OPENING CAMPUSES
2 mins
March 05, 2026
Financial Express Kochi
SpaceX to add Citi to IPO bank lineup
SPACEX HAS ADDED Citigroup to the banks leading its initial public offering, according to people familiar with the matter, as billionaire Elon Musk’s rocket and satellite company moves closer to a blockbuster debut.
1 min
March 05, 2026
Listen
Translate
Change font size