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Amazon Beauty eyes small towns for big growth
Financial Express Kochi
|July 09, 2025
BETTING BIG ON Bharat, Amazon India is intensifying its focus on smaller towns and rural markets to fuel the next phase of growth for its beauty business.
BETTING BIG ON Bharat, Amazon India is intensifying its focus on smaller towns and rural markets to fuel the next phase of growth for its beauty business. As digital adoption accelerates beyond metros, the e-commerce giant is scaling its infrastructure, investing in vernacular technology, and expanding its beauty portfolio to meet rising demand in these underpenetrated regions.
Dit verhaal komt uit de July 09, 2025-editie van Financial Express Kochi.
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