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AI is changing how we search, play game & create

Financial Express Kochi

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December 30, 2024

Taiwanese PC maker Asus is confident that AI will drive the next laptop innovation and it will be useful for all kind of user scenarios — content creation, professional working or gaming. Bullish on the India opportunity, Arnold Su, VP, Consumer & Gaming PC, System Business Group, Asus India, speaks to Sudhir Chowdhary on the market trends in the PC industry and the business strategy deployed by the brand to promote its AI PCs in India. Excerpts:

- Arnold Su, Vice-President, Asus India

Our growth strategy is linked to our aggressive yet bullish retail strategy. We foresee an Asus touchpoint to be available in every district of the country by 2026 end. The initial buyers of laptops with AI in India will include tech-savvy professionals, creators and entrepreneurs. The interest is also inclined towards gamers seeking cutting-edge performance and those in the crea

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