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Aamir Khan tests economics of...
Financial Express Kochi
|May 26, 2025
"The platform's massive reach — over 2.5 billion users globally and 460 million in India — makes it the most accessible digital distribution channel available today, far outpacing standalone OTT services,
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TAKING THE MOVIE to YouTube also allows Khan, who has also produced the film, to cast a wider net in terms of audience.
" Chandrashekhar Mantha, partner, media and entertainment sector leader, Deloitte India, says.
He adds that while YouTube's Transactional Video on Demand (TVOD) model has been used before, its adoption for a major Bollywood release marks a significant first — an ambitious, yet important experiment for the industry.
An experiment that experts agree, only big banner films can afford to undertake, though if successful, could further help democratise film distribution.
Dit verhaal komt uit de May 26, 2025-editie van Financial Express Kochi.
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