EU escalates pressure on Apple to open up features to rival firms

CHANGING DYNAMICS OF WEARABLES INDUSTRY

- FE BUREAU

APPLE HAS LOST its lead position in the wrist-worn device market, which includes smartwatches and wristband products, to Chinese brand Huawei, according to data from IDC.

In the first nine months of 2024, Apple shipped 22.5 million wrist-worn devices with a market share of 16.2% compared to Huawei's 23.6 million shipments and a market share of 16.9%.

Since the beginning of this year, Huawei has achieved continuous and stable growth in the Asia-Pacific, Latin America, West Asia, and Africa markets by strengthening its localization strategy and building a global brand image," IDC said in a report.