Indians turning to astro apps

"AROUND 1,60,000 CONVERSATIONS (chat, call) happen every day. We know from tagging that 65% of the customers have problems related to marriage," said Gupta.

- 

About 27% of Astrotalk users are based abroad, majorly in the United States, a number the company aims to increase to 40-45% in a year.

Vikram Labhe, CEO and founder of Melooha, another astrological app, shared: "The highest number of paying and non-paying users come to Melooha for predictions on relationships pre and post-marriage." Melooha provides predictions put out by an AI-trained system based on the name, age, date and place of birth of the user. The app also saves the interactions on the user profile.