Adding Colour To The Business

The decorative paints market is at ₹70,000 crore, growing at 10-12% CAGR.

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Asian Paints is the dominant brand at 52% share. Berger Paints (18%) and Kansai Nerolac (12%) are at 2 and 3 respectively.

Paints, even during the festive season. The market has also seen the aggressive rise of new players such as Birla Opus that have challenged category leaders with a wide product range, strong distribution network, and focus on digital engagement with dealers and painters. Reports say Asian Paints has seen its market share drop from 59% to 52% in the last fiscal.