Zero commission for goods under ₹1,000 on Flipkart

HOMEGROWN E-COMMERCE MAJOR Flipkart on Friday rolled out a zero commission model for all products priced below ₹1,000.The move aims to boost consumption on its platform and compete with new-age value retail players such as Meesho,which already operates on a zero commission structure.

- AYANTI BERA

“While we have tested the zero commission model in certain categories and price points earlier, this is the first time we are doing it across all products under ₹1,000, which constitute a large share of our overall selection,’ Kapil Thirani, vice-president of Shopsy and Flipkart Marketplace, told FE.

Commission fee is a percentage-based charge applied to the final selling price of a product on Flipkart and varies depending on the category a product belongs to.