LG not to raise prices for new energy-efficient ACs

New BEE norms come into effect in Jan; industry divided on pricing

- VIVEAT SUSAN PINTO

CONSUMER ELECTRONICS MAJOR LG India will not increase prices of air conditioners (ACs) in January 2026, when the new Bureau of Energy Efficiency (BEE) norms will kick in.

This is the first time a key player in the sector is opting to hold price lines when the new energy efficiency rules, normally introduced every alternate year, will come into effect, dividing the industry on the matter. BEE norms are reflected in star ratings on cooling products such as ACs and refrigerators.