In strategy shift, BOBCARD bets on premium customers

BOBCARD IS RECALIBRATING its credit card portfolio towards relatively premium and lower-risk customers as stress builds in smaller-ticket unsecured lending, said Managing Director and CEO Ravindra Rai, signalling a clear shift in the strategy amid tighter regulatory oversight and a more cautious industry environment.

- KSHIPRA PETKAR

The Bank of Baroda subsidiary has begun moving away from aggressive expansion in vulnerable customer cohorts, particularly first-time cardholders with limits in the ₹10,000-₹25,000 range, where delinquencies have risen across the industry."This segment typically bears the brunt of stress during periods of job uncertainty, with credit cards often being the first product to see defaults," Rai said.