Custom AI: Powering the next wave of business transformation

AS GENERATIVE Al goes mainstream, enterprises are quickly realising that off-the-shelf solutions can only take them so far. The next wave of value creation will come from Al that is deeply attuned to a business’s unique context, its data, processes, and decision environments. Personalisation in Al is no longer an innovation layer; it is becoming a foundational expectation. Whether it’s for driving operational excellence, improving customer experiences, or enabling faster decision-making, organisations are increasingly prioritising Al that understands their reality.

- SINDHU GANGADHARAN

AS GENERATIVE Al goes mainstream, enterprises are quickly realising that off-the-shelf solutions can only take them so far.

Generic AI models are designed to be broadly applicable but that also makes them inherently limited. These models often fail to account for the specific nuances of a business, resulting in lower accuracy, generic insights, and poor cross-functional scalability. Their one-size-fits-all nature makes them difficult to adapt across industries with diverse regulatory needs, data types, and operational complexities.

In critical industries, where precision, compliance, and context are nonnegotiable, relying on generic models can lead to inefficiencies and missed opportunities. Additionally, integrating these models into enterprise governance, security, and compliance workflows becomes an uphill task. The result? Underperformance and a growing recognition that one-size-fits-all Al isn’t built for the complexity of enterprise needs. This is why more enterprises are investing in differentiated innovations with AI solutions designed from the ground up to serve specific business goals.

A clear example of this is our partnership with Accenture. Managing close to a million invoices annually across more than 40,000 contracts, they faced a complex, manual billing process. Together, we used SAP Business Technology Platform and generative AI to create a compliant, intuitive application that allows account executives to manage invoicing directly and navigate rate cards and contract terms without relying heavily on specialist teams.