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Campaign sparked discussion about gender roles
Financial Express Chennai
|March 19, 2025
The "Share the Load" campaign by Ariel was a game-changer in Indian advertising, addressing a critical yet often overlooked societal issue: gender inequality in household chores.
Why the campaign rocks: Launched in 2015, the campaign spotlighted the cultural norm of women being solely responsible for domestic tasks, especially laundry, and posed a simple yet profound question: "Is laundry only a woman's job?"
Dit verhaal komt uit de March 19, 2025-editie van Financial Express Chennai.
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