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Colgate steps up premium play as demand rebounds
Financial Express Chandigarh
|November 25, 2025
ORAL CARE MAJOR Colgate-Palmolive India is sharpening its focus on premiumisation as urban markets show early signs of recovery, industry executives in the know said.
At the same time, the consumer goods company is tapping regional leaders such as Colgate Active Salt—particularly strong in the south and east—and on GST-led price cuts after the oral-care tax rate dropped to 5% from 18%, to support volumes at the lower end of the market.
Dit verhaal komt uit de November 25, 2025-editie van Financial Express Chandigarh.
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