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It's fashion, darling! The blaggers' guide to LFW

Evening Standard

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February 16, 2023

FASHION The capital is about to get even more fabulous. Joe Bromley knows where to find the hottest parties and coolest places to be seen

- Joe Bromley

It's fashion, darling! The blaggers' guide to LFW

THE circus is back in town! London Fashion Week returns tomorrow (with a few showing off-schedule tonight), and runs until Tuesday, which means celebs, supermodels and Anna Wintour are touching down.

You don’t need to have 1.6 million followers and head-to-toe couture to get involved, though. We’ve scoured the lineups to find the spots where you can grab a free drink, watch a show, take your viral TikTok, and have a bite to eat while Nick Grimshaw DJs into the night. The experts have advised on the important things: how to get into a party, get scouted by the woman who discovered Kate Moss, and be snapped by the street style photographer pack. Fashion Week bluffers, here is your ultimate survival guide:

How to get scouted

Have dreams of becoming a super? Sarah Doukas, founder and managing director of Storm agency, is the woman to know. She started Kate Moss’s career, and signed Cara Delevingne and Anya Taylor-Joy. “We keep our scouting in-house and are strategic during holidays when there are more people in London who may be interested in modelling,” she says. “LFW runs over half-term which means we are looking for New Faces.” What are the credentials? “I look for a great bone structure; someone who has great cheekbones and a strong jawline, and I love interesting faces and people.” If you aren’t spotted, it doesn’t mean give up. “We offer open days Monday to Friday to anyone interested in modelling.”

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