SELL-OUT

Sorry to disappoint, Tyson, but I'm not buying this

- CHRIS MCKENNA

TYSON FURY opened with an advertisement for his energy drink - then the sales pitch began to convince the world he is in a real boxing clash with MMA fighter Francis Ngannou.

The show rolled into London on Thursday to kick off the promotion of his mega-money Saudi Arabia clash with the Las Vegas-based Cameroon national.

Fury, 35, is currently boxing's best heavyweight but also the sport's top salesman.

He thrives for times like this. He swanned about with a microphone as he proclaimed this as the biggest event in the sport. Given the money on offer, you can't argue. Event is the key word, though.