Craig's choc & roll star!

CRAIG David reckons he's the Willy Wonka of pop and dishes out as many chocs as he does hits.

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The R&B smoothie, back with new LP Commitment, loves to give away sweet treats because it disarms people and raises a smile.

He explained: "It goes all the way back to the title of Born To Do It, which came from the Willy Wonka movie.

"One time I had an accountant come over, very businesslike, but when he saw a big bowl of Lindt chocolates he turned into a kid for five, 10 seconds before shifting right back and adjusting his tie.

"I see the same effect every time.