Softlogic Life ignites resilient spirit of Sri Lanka at start of 2026

Life welcomed 2026 with a campaign that reframes the way Sri Lankans see themselves and each other, moving beyond recovery narratives and crisis headlines to celebrate a nation defined by resilience, quiet excellence, and an unshakable ability to move forward.

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The campaign centers on the idea that, despite Sri Lankans' resilience and progress, negative narratives often shape public perception. These messages can undermine confidence both locally and globally, even as people continue to rebuild. Softlogic Life aims to encourage a more positive mindset at the start of the year, highlighting how constructive attitudes can strengthen communities and uplift Sri Lanka's reputation.

At the centre of the campaign is a children's musical band delivering a smartly creative and positively inspiring twist on the wildly popular Sinhala song 'E Rate Minissu", bringing to life a message of hope, inspiration, warmth, and forward motion. The new version of the song celebrates the people of this beautiful island with beautiful hearts, a nation rich in skill, adaptability, and quiet excellence, and the resilient attitude to overcome any challenge and keep moving forward as one country. Through the song, they are also encouraging others to contribute to the conversation by sharing their own positive messages and stories that uplift Sri Lanka. https://www.youtube.com/watch?v=yphD-qAHv4c