Origin Matters: How Geographical Indications Can Power New Opportunities for Sri Lanka - Insights from International Experts

As Sri Lanka explores new ways to enhance the value of its agricultural and artisanal heritage, Geographical Indications (GIs) are emerging as a promising pathway.

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Gls are distinctive signs that identify products whose quality and reputation are intrinsically linked to their place of origin. More than a label, they are powerful tools for sustainable rural development, market competitiveness and heritage safeguarding. Many world-renowned products including French Champagne, Greek Feta, and Darjeeling Tea hold Geographical Indication status.

Recent progress, from the EU registration of Ceylon Cinnamon to the establishment of a national GI framework and the ongoing application for Ceylon Tea, signals a growing commitment to origin-based strategies in Sri Lanka. These steps mark the beginning of a new chapter for Sri Lankan products, one that strengthens their identity and appeal in international markets. Reflecting on this shift, Mr. Raaj Obeyesekere, Chairman of the Sri Lanka Tea Board, underscores the transformative potential of GIs: “The GI Status for Ceylon Tea is a powerful tool that protects origin identity, combats imitation, and positions Ceylon Tea at a premium in international markets. More importantly, it empowers our producers and brings long-term value to rural communities across the country”.

As the Ceylon Tea GI project supported by the French Development Agency (AFD) comes to an end, the Sri Lanka Tea Board (SLTB), in collaboration with the French International Research Center for Agricultural Development (CIRAD) and the Institute of Policy Studies (IPS), brought together international experts for a dedicated conference on Geographical Indications organized under the patronage of the Embassy of France to Sri Lanka and the Maldives. The event offered diverse perspectives and experiences, highlighting how GIs can unlock new opportunities for producers and drive sustainable economic growth.

Gis as a Guarantee of Quality and Traceability