Majority of CFOs believe Al agents will drive revenue and transform existing organisational structures: Salesforce Research

CFOs recognise that Al has evolved from an emerging technology to a strategic tool, with only 3% of APAC CFOs still conservative in their Al strategy, down drastically from 63% five years ago

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CHIEF Financial Officers (CFOs) in Asia Pacific (APAC) have fundamentally shifted their approach to Artificial Intelligence (AI), according to new research from Salesforce, moving from cautious spenders to strategic investors who are betting on AI not just for cost-cutting, but as a crucial engine for long-term revenue growth.

A striking 63% of APAC CFOs reported having a conservative AI strategy in 2020. Fast forward to today, and that number has plummeted to a mere 3%. This rapid transformation highlights a widespread recognition among financial leaders that AI is no longer just an emerging technology but a crucial tool for enhancing efficiency, optimising operations, and, critically, driving long-term growth.