Lankan launches world's first “Chetty-Based” ROI marketing formula for small businesses

IN a bold move set to disrupt the way small businesses approach marketing, Sri Lankan digital strategist Angelo Peterson Pullenayegam has launched The Chetty 7, the world's first ROI-marketing system inspired by the centuries-old Chetty trading legacy.

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Rooted in the Chetty business philosophy of clarity, relationships, and measurable returns, this 7-step formula is designed for modern entrepreneurs, hustlers, and small business owners who are tired of spending money on marketing that doesn't convert.

"Marketing has become about trends, not results," says Angelo.

"The Chetties never did business without clarity or return. I've simply taken that wisdom and rebuilt it for the digital era."

A framework built from the ground up

The Chetty 7 model is made up of seven core steps:

1. C-Circle first - Stand up for your community, serve them with all of your heart, no matter what situation you are in.

2. H-Heart is the key to all things, so love what you do.

3. E-Establish yourself in places of influence, have friendships and relationships with people of value.

4. T-Talk, talk, talk, Chetties are known for their communication, and to spread the word about their businesses and trades.

5. T-Trigger an interest to your product-Convincing is what closers do.

6. Y-Yield information that is relevant.

7. 7-Go to your place of worship — Chetties were known for their religion and their massive contributions to their places of worship, they connected their purpose to that.