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Global drive for Al influencers spurs new opportunities for Sri Lankan MarTech companies like Enfection
Daily FT
|August 22, 2025
THE influencer marketing industry continues its rapid evolution, with Al-powered influencers emerging as a game-changing force.
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The sector’s market size is projected to soar to $ 32.55 billion by the end of 2025, fuelled by advanced AI integration that enhances campaign outcomes and engagement. Within this landscape, the AI influencer segment alone is forecasted to hit $ 1.5 billion, underscoring its growing prominence as a strategic marketing tool for brands worldwide.
Dit verhaal komt uit de August 22, 2025-editie van Daily FT.
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