Daraz Sri Lanka and NEDA expand strategic partnership with capacity-building program for MSME enablement

DARAZ Sri Lanka, in partnership with the National Enterprise Development Authority (NEDA) under the Industry and Entrepreneurship Development Ministry, has launched a new capacity-building program to strengthen institutional support for micro, small, and medium enterprises (MSMEs) across the country.

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This initiative represents the next phase of the Daraz Connect program, which was introduced earlier this year to help entrepreneurs access the digital economy.

While the original Daraz Connect initiative focused on enabling rural and underserved entrepreneurs to set up online storefronts and participate in e-commerce, the new capacity-building program shifts focus to the public sector officers who work directly with these entrepreneurs. By equipping NEDA personnel with an in-depth understanding of e-commerce trends, challenges, and opportunities, the program aims to create a stronger foundation for MSME enablement across Sri Lanka.