CH17 to revive conventional over-the-counter air ticket issuance

Proposes to introduce 'Ticket Miles' - a loyalty program to encourage walk-ins to travel agents

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A move to revitalise the traditional travel agent sector amidst the dominance of online booking platforms, CH17 Loyalty, Sri Lanka's leading provider of loyalty and rewards-based SaaS solutions, has announced the launch of 'Ticket Miles', a first-of-its-kind loyalty program designed to benefit both travel agents and their customers while contributing to the sustainable recovery of the travel industry.

The Ticket Miles initiative is a game-changing platform that offers a suite of customer rewards exclusively for those who book air ticket through a registered travel agent, rather than online portals.

It is purposefully designed to increase walk-in traffic, improve agent credibility, and deliver superior travel value to customers. The agent once again becomes part of the journey, taking full responsibility for the service they offer.

Facing mounting pressure from digital-only booking platforms, many traditional travel agencies have struggled to stay afloat in recent years. CH17's new program is tailored to reverse this trend. By providing a ready-to-deploy, zero-investment loyalty platform that could be customised to suit the agency.