Aditya Ayurveda poised to take traditional holistic healing to the world

Aditya Ayurveda, with Sri Lanka’s first ayurveda research facility, aims at dispelling misconceptions regarding ayurveda and promoting practice as mainstream treatment while taking it to the world

- BY UMA CHANDRASIRI

Plans collaborations with Minor Group of Hotels globally and the NH Group of Hotels and Teardrop Hotels locally to promote their unique brand of hela wedakama and ayurveda

ADITYA Ayurveda, like its namesake, the rising sun, aims at spreading its healing light within Sri Lanka and beyond this year, with exciting new promotions planned in Australia and Japan. Aditya Ayurveda is one of the few natural medicine practices in Sri Lanka that amalgamates the centuries-old wisdom of 'helawedakama' (the indigenous medicine of Sri Lanka) with traditional Indian Ayurveda practices.

In an exclusive interview with Daily FT, Aditya Ayurveda CEO Ranuka Karunaratne said: "My vision is to convey to the world that Sri Lanka is the proud possessor of this time-honoured and proven holistic healing practice. We find it apt that Aditya Ayurveda was born in the first-ever kingdom of our country, and the city that built our first hospital."

"As the CEO of Aditya Ayurveda, apart from my business goals, my more substantial moral goal is to dispel misconceptions related to Ayurveda in Sri Lanka and to educate our people about the efficacy of this age-old practice, which, as the name suggests, is the science of life. Despite Ayurveda's remarkable results since ancient times, it has not yet come to the forefront of Sri Lankan healthcare and is often perceived by many as an alternative treatment, when ideally it should be mainstream. The efficacy of hela wedakama and ayurveda lies in the fact that these methods address the root cause of an illness and not symptoms. Hence, it brings sustainable solutions." Karunaratne added.