Exciting vision for winter sports fans

It's making magic on the mountains with spectacular eyewear designs, but how does new winter sports brand Skoggl push the boundaries and where will it go next?

- Edited by MAISHA FROST

Launched in 2024 after eight years of development, the small family-run business stands out as a rarity for being British in a sector dominated by international brands and for its innovation, weaving together performance and streetwear statement style.

With a choice of five eye-catching bold and playful patterns, including favourite the snow crystal, these are printed directly on to the googles’ lenses without compromising the skier’s or snowboarders vision.