All change...Poundland is going back to its roots

TROUBLED Poundland has vowed to return to simple pricing after avoiding collapsing into administration.

- By Paul Withers

The discount chain has pledged that around 60% of grocery items will cost £1 after a five-month pilot scheme run at 17 stores in the West Midlands.

It said the move would see it go “back to its roots” and mark “the end of additional price complexity”, with simple costs for general merchandise and clothing ranges to be rolled out in the coming months.

The group added that the changes have so far helped to cut shoplifting by over a quarter in trial stores with the ending of higher-priced items that were attractive to thieves, such as £5 dishwasher tablets.