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WAVES: India Leading the Way for Global Creative Content Revolution

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April 08, 2025

Creativity has no boundaries. From time immemorial, the creators have been shaping this world.

WAVES: India Leading the Way for Global Creative Content Revolution

The great Creative ideas, which shaped us as "modern human beings", across all civilizations, in our long evolutionary journey from the dark ages, pushed creative vision of earlier generations with an aim to improve their future i.e. "Our Present Life". As we, Baby boomers to GenZ, enjoy the benefits of progress in the 21st century, it is the creativity of our ancestors that made human life better for us in the modern times. Thus, identifying the creators, giving them mentorship, sharing state of the art knowhow, best global practices and by providing access to market for their creative work, becomes crucial for the policy makers in all generations.

In modern internet era, by unleashing the creative potential of the world, India is precisely riding on WAVES of creativity. New Delhi aims to unite the world politically as a "Creative Soft Power" promoting the global harmony among comity of nations. At the same time at working level of Media & entertainment industry our policy makers are "Connecting the Creators" through WAVES 2025 by "Connecting Countries. Be it Indian brand of Yoga & Ayurveda from ancient times or "Entertaining" music of Bollywood in the last 100 years since talkies came into being, our creators have been shaping the world democratising the knowledge for creators of all generations. Thus WAVES, the World Audio Visual and Entertainment Summit, happening in Mumbai from 1st to 4th May is a great opportunity for creators from across the globe to showcase their talent & truly be a part of creative journey, earn name & fame for their creativity. Be it films, music, games, comics or some tech innovation in making the education & healthcare more affordable, WAVES offers to the creators a "Wholesome Opportunity" to remain ahead by developing tools having potential to shape the media and entertainment industry.

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