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UK battles obesity in kids with ad ban
Cape Argus
|January 06, 2026
NEW regulations come into force yesterday in Britain banning daytime TV and online adverts for so-called junk foods, in what the government calls a “world-leading action” to tackle childhood obesity.
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The ban - targeting ads for products high in fat, salt or sugar — is expected to remove up to 7.2 billion calories from children’s diets each year, according to the health ministry.
Impacting ads airing before the 9pm watershed and anytime online, it will reduce the number of children living with obesity by 20 000 and deliver around £2 billion (R44bn) in health benefits, the ministry added.
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