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Stormers Rugby embracing a bold identity to unite fans
Cape Argus
|August 14, 2025
STORMERS Rugby stepped into a bold new era on Wednesday as they revealed a changed logo for the side ahead of the 2025/26 rugby season, stating that an upgrade was long overdue.
While the change is set to meet resistance from parts of their supporters' base, the decision-makers of the company, the Red Disa Group, feel the time for change is right since they have taken over.
After rescuing the Stormers from bankruptcy, after which the side captured the inaugural United Rugby Championship title (URC) against expectations, the next step for the Cape side was to continue with progress off the field.
For over 25 years, the Stormers' previous logo, featuring a lightning bolt through the S, served the side, only slightly changing in appearance since the dawn of the team in Super Rugby. However, the logo revamp is set to take the team and business in a new direction as they look towards further success on the European rugby landscape.
Dit verhaal komt uit de August 14, 2025-editie van Cape Argus.
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