RevAds platform boosts SME visibility with motorcycle ads

REVADS, the Philippines' first app-based motorcycle ad platform, is helping startups and small and medium enterprises (SMEs) gain visibility in high-traffic areas.

- By Edg Adrian A. Eva

The Pasig-based company, founded in October 2024, aims to level the playing field for smaller businesses by offering out-of-home advertising through motorcycles that travel through high-foot-traffic areas, particularly along the busiest roads of the Philippine capital.

"If you look around for burger brands, for example on the road, I bet you'll just find McDonald's, Jollibee the bigger ones, right?" Lance Arthur S. Martinez, RevAds founder and chief executive officer, said in an interview.

"Now, we're opening it up for smaller businesses to compete in an area where there are real impressions. Smaller businesses normally have no access," he added.

By mounting advertising panels on the back of motorcycles, businesses can promote their brands while providing drivers with additional passive income as they go about their usual work with other app-based motorcycle services.