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Popeyes opens franchising to tap demand in PHL

Business World Philippines

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July 08, 2025

FASTFOOD chain Popeyes Philippines has rolled out its franchising program as part of its plan to double its store count nationwide within the next 18 months.

- Beatriz Marie D. Cruz

Restaurant Brands International (RBI), the multinational fastfood holding company that owns Popeyes, said the Philippines is the world's leading Popeyes market by transactions.

Citing strong interest from local investors, Popeyes Philippines Marketing Director Dustin Ngo said launching a franchising program in the Philippines is the “next logical step” for the brand.

“It’s a good investment opportunity and aligns with Popeyes’ growth trajectory in the next 3 years,” he said in a statement.

To avail of a Popeyes franchise, an interested franchisee must make an investment of P45 million to P50 million, it said.

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