Monde Nissin targets growth in alternative meat segment

LISTED food manufacturer Monde Nissin Corp. is shifting its focus toward expanding its alternative meat business after reporting improved margins and launching a nutrition campaign.

- Beatriz Marie D. Cruz

“The campaign that’s underway in Q4 (fourth quarter) focuses on our frozen ingredients range with the biggest frozen campaign that we've seen in three or four years,” Quorn Foods Chief Financial Officer Nicholas Cooper said in a virtual briefing late Wednesday.

“It’s looking to bring new consumers back into the core part of our frozen ingredients range, which has been reformulated to be free from artificial ingredients and is running under the ‘Nothing to Hide’ banner.”

Earlier this year, Quorn unveiled its multi-million-pound campaign aimed at positioning its products as high-protein and additive-free, a move expected to lessen consumer skepticism over highly processed food.