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Lazada says new tools driving higher sales
Business World Philippines
|September 08, 2025
LAZADA PHILIPPINES said the inclusion of brands in its LazMall feature and the use of artificial intelligence (AI) tools are boosting visibility and driving sales.
“LazMall is like Lazada’s flagship store, which hasa lot of authenticand trusted brands and products,” said Joey Bienvenida, commercial director at Lazada Philippines, at the launch of the 9.9 Mega Brands Sale on ‘Thursday last week.
“So, generally, all the LazMall stores that you see in our application are verified. So, we check each one of them, making sure that they’re authentic and we're selling the right items,” she added.
‘The LazMall feature allows shoppers to enjoy the platform’s authenticity guarantee, which includes 30-day free returns and fast delivery.
Dit verhaal komt uit de September 08, 2025-editie van Business World Philippines.
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