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Bicol-based diner chain BIGGS eyes expansion in Calabarzon
Business World Philippines
|September 23, 2025
BICOL’s leading restaurant chain, BIGGS, Inc. is planning to open 90 branches in Calabarzon, citing promising demand in the region.
“The bigger picture is the 10-year plan for 120 stores. The six-year plan is 55 stores. Around 90 are earmarked for Calabarzon, and then 30 for Bicol,” Emil Capili, chief operating officer of BIGGS, told BusinessWorld.
“Calabarzon is around 2.5 times the economy of Bicol. It is a big region,” he added.
He said the market in Metro Manila is too competitive for the company’s risk appetite.
Dit verhaal komt uit de September 23, 2025-editie van Business World Philippines.
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