Value retailers chase single-digit growth on Black Friday

Value fashion retailers having a large presence beyond the metro cities are seeing increasing opportunities for growth with the emergence of new occasions like Black Friday, and Singles Day. Retailers are also putting up fresh stock on offer during these sales, unlike Republic Day and Independence Day sales.

- AKSHARA SRIVASTAVA

“The customer in Tier-II, -III and -IV cities is digitally forward today. With e-commerce making headway into these small towns, they are very aware of global trends reshaping the domestic retail sector, and are seeking those same opportunities and occasions for themselves,” Lalit Agarwal, managing director (MD) at V-Mart Retail, told Business Standard on the sidelines of the recently held Retail India Summit and Expo (RISE). “For retailers, such events offer the opportunity to make the customer a priority,” he further said, adding that the chain has seen a 5-7 per cent hike in sales during such oneor two-day occasions.