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TV budgets fade, streaming holds, films steal spotlight
Business Standard
|September 12, 2025
Asia's content spend to drop 2% to $15.8 billion in 2025 as streaming overtakes pay-TV: Media Partners Asia report
At $7 billion, South Korea will remain the biggest spender on programming across television (TV), films, and streaming in 2025. India comes a close second at $6.2 billion in a list of seven countries that also includes Malaysia, Indonesia, the Philippines, Vietnam, and Thailand. However, overall, the money spent on shows, films, and other programming will go down by 2 percent to $15.8 billion in 2025 in these markets.
Dit verhaal komt uit de September 12, 2025-editie van Business Standard.
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