Rasna eyes a chug of ready-to-drink segment in FY26

To bank on mass market, early summer for 30-40% growth

- GULVEEN AULAKH

Rasna International, the market leader in powdered drinks, will bank on the mass market and the early onset of summer for a 30-40 per cent growth rate in FY26, even as it plans to foray into the ready-to-drink segment with a low-calorie beverage for the Indian market in the coming months.

"We have set up a plant with an investment of ₹40-50 crore in Patna. It makes 2 million cases. Twelve plants manufacture our products and we're looking at expansion abroad," said Piruz Khambatta, chairman.

"We're also planning to launch a ready-to-drink variant in the wellness category, which will help us become a more relevant player across the 12-month duration (like fruit drinks) instead of just the summer months," he told Business Standard.