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Netflix, Disney, Amazon may challenge OTT tobacco rules
Business Standard
|June 03, 2023
Streaming platforms are ordered to insert static health warnings during smoking scenes
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Streaming giants Netflix, Amazon and Disney on Friday privately discussed a possible legal challenge and other ways to stall India's new tobacco warning rules, amid fears they will need to edit millions of hours of existing web content, sources said.
As part of India's anti-tobacco drive, the health ministry this week ordered streaming platforms should within three months insert static health warnings during smoking scenes. Also, India wants at least 50 seconds of anti-tobacco disclaimers, including an audio-visual, at the start and in the middle of each program.
Dit verhaal komt uit de June 03, 2023-editie van Business Standard.
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