Jubilant to focus on Domino's, Popeyes stores' expansion

Firm aims to expand its margins by 200 bps in 3 years

- SHARLEEN D'SOUZA

Jubilant FoodWorks will continue to focus on expanding its pizza brand, Domino's Pizza, and the fried-chicken brand, Popeyes, in the country.

The company has expanded Popeyes in Mumbai and opened three stores. It will soon open the fourth.

In an interview with Business Standard, Sameer Khetarpal, managing director and chief executive officer, said: "The priorities are Domino's and Popeyes. Brands take a long time to build. You have to stay focused, stay invested, build the supply chain, and build the brand, which is expensive. At the moment, we are investing only in Domino's and Popeyes."

The company intends to stick to its target of opening 30-50 Popeyes stores every year and Khetarpal said its average daily orders for Popeyes were higher than those for the pizza. He did not disclose the difference.