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iPhone Air sold out in China within minutes of its launch

Business Standard

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October 18, 2025

Apple’s iPhone Air sold out within minutes of its launch in China on Friday, not with standing the current tariff war between Washington and Beijing.

iPhone Air sold out in China within minutes of its launch

The new iPhone instant sale also underscores its popularity among Chinese consumers despite competition from Android devices.

The strong sales followed Apple CEO Tim Cook's visit this week to promote the product in the world’s largest smartphone market amid ongoing geopolitical tensions between China and the US.

Cook is the chairman of an advisory body at China’s Tsinghua University’s management school.

During his visit, he also met Chinese Vice-Premier He Lifeng, who heads China’s trade delegation, which is currently holding trade talks with the US to resolve tariffs on Chinese exports.

Pre-sales for the iPhone Air, which supports only e-SIM, began at 9 am local time on Friday, more than a month later than most of the world.

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