GST relief to act as sales multiplier: Amazon India exec

100,000 products lined up for Great Indian Festival

- UDISHA SRIVASTAV

Revisions in the goods and services tax (GST) slabs will serve as a growth multiplier for the upcoming Great Indian Festival, boosting adoption and sales across categories, said Saurabh Srivastava (pictured), vice-president (categories), Amazon India.

The platform's flagship sale kicks off on September 23—a day after the tax changes come into effect.

"We are expecting a very large positive impact on two fronts. First, the rates have been reduced across a wide range of categories, which will shape offers and deals. Second, the government has improved the ease of doing business, as sellers no longer need a physical office in every state where they want to hold inventory. On top of this, lower prices due to the GST changes will act as another multiplier," Srivastava said on the sidelines of an event announcing the festival dates.