GST cut sees 2W owners upgrade to Maruti small cars

The share of small cars in Maruti Suzuki India has gone up sharply after the GST reforms, with the country’s largest carmaker witnessing a new profile of customers this festival season, who want to upgrade from two-wheelers to their first car buoyed up by the recent tax cuts.

- SOHINI DAS

After the GST recalibration, the retail contribution of small cars has gone up to 20.5 per cent. It was 16.7 per cent for the April to September period, Partho Banerjee, senior executive officer, marketing & sales, Maruti Suzuki India, told reporters.

Bookings in the small car segment have been the highest, he said, adding that they are seeing a new profile of customers visiting their showrooms.

“There are helmets on the tables at the dealership. We are altogether getting a new set of customers in our showrooms who are looking to upgrade from their two wheelers,” he said.

GST 2.0 is bringing in the right set of people to our showrooms, he said, adding that some of these people had never visited the showrooms before this.