Poging GOUD - Vrij
For Gen Z, 'little treats' worth going over budget
Business Standard
|August 18, 2025
The last thing Naomi Barrales needed was a 30-minute train delay.
She had a two-hour commute home to central New Jersey ahead of her. To kill time, she decided to treat herself to two vegan birthday cake cookies.
It became a ritual. Whenever Ms. Barrales, a 25-year-old marketing associate for a fashion label, had a good day at work, like receiving a compliment from her boss or nailing a presentation, she treated herself to the same cookies. Later, she added a $1.50 Poppi drink to her list of sweet treats. Even if the office vending machine was out of Poppi and the local deli charged double, she didn't mind, she said, as she deserved it. "It's something that I can just have and not think about," Ms. Barrales said. "I don't have to pinch my pennies."
Dit verhaal komt uit de August 18, 2025-editie van Business Standard.
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