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CCI Raids Major Ad Agencies Over Alleged Price Collusion
Business Standard
|March 19, 2025
GroupM, Publicis, Dentsu, and Interpublic Group Among Those Under Probe
The Competition Commission of India (CCI) has raided the offices of many global advertising giants, including GroupM, Publicis, Dentsu and Interpublic Group, and a broadcasters' industry group over alleged price collusion, people with direct knowledge told Reuters on Tuesday.
Officers of the CCI searched around 10 locations after it initiated a case against the agencies and top broadcasters over allegedly fixing ad rates and discounts, said one of the sources.
The raids were being carried out in Mumbai, New Delhi, and Gurugram, the first source said. Five other sources familiar with the ongoing antitrust operation confirmed the names of the entities being raided.
Dit verhaal komt uit de March 19, 2025-editie van Business Standard.
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