Al content norms unimplementable, IAMAI tells govt

The current draft of the proposed amendments for labelling and classification of synthetically generated information (SGI) are "unimplementable" and could "result in large-scale disruptions to various segments of India's digital economy," social media and internet intermediaries have told the Ministry of Electronics and Information Technology (Meity).

- AASHISH ARYAN

In their submission through the industry body Internet and Mobile Association of India (IAMAI), the companies have said that the existing rules and laws, such as the Information Technology (IT) Act of 2000, the IT Rules of 2021, and the Bharatiya Nyaya Sanhita, already cover all aspects of dealing with such synthetically generated information. “In its current form, the definition of SGI would sweep in routine, good-faith image, audiovisual and text editing that is common across journalism, advertising, education, research, and personal expression,” the IAMAI has said.